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Marketing in Brief: Dep

This article was originally published in The Rose Sheet

Executive Summary

Dep: Firm extends L.A. Looks hair care line with nine new products including Style Reviver Spray that works "to reactivate styling products already in hair so hair is easily restyled," the Los Angeles-based company says. Other additions to the line are Unstoppable Hair Spray in Super Hold, Extra Super Hold and Mega Hold strengths in both aerosol and non-aerosol formulations. Alcohol-free Mega Gel2Mousse and Extra Super Gel2Mousse combine "the soft body of a mousse and the hold of a gel," the firm says. Available now, the products are $1.99 each...
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