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Marketing in Brief: Guerlain

This article was originally published in The Rose Sheet

Executive Summary

Guerlain: Un Air de Samsara women's fragrance, a "fresh and breezy version" of the "ambered floral" Samsara, has the same floral notes as the original -- jasmine and iris softened with a base of sandalwood -- but features an "effervescent" top note of citrus and menthol, the company says. The bottle resembles Samsara's, "soft with feminine curves," but is frosted. Debuting at Guerlain counters in department stores and through Guerlain Boutique By Mail in May, the 1.7 oz. and 3.4 oz. eau de toilette sprays retail for $49 and $67, respectively...
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