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Marketing in Brief: L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal: Studio Line is adding Any Waves Holding Pattern spray, All-in-One CremeGel and Liquid-Body gel for wavy hair "to provide structure and support underneath the waves, add fullness and manageability, and eliminate frizz," the Cosmair division says. The 7.5 oz. Holding Pattern adds shine and "enhances and holds" natural waves, 6 oz. All-in-One CremeGel "improves texture" and "defines waves," and 7.5 oz. Liquid-Body adds fullness, the company states. Available in the spring, the products will sell for the suggested retail price of $2.99 each...
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