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Marketing in Brief: Parfums Lanvin

This article was originally published in The Rose Sheet

Executive Summary

Parfums Lanvin: Cosmair division extending the Arpege fragrance line with Perfumed Body Creme. The creme is housed in a white, spherical glass jar decorated with Arpege's mother-daughter insignia and topped with a gold cap. Available in May at Saks Fifth Avenue, Neiman Marcus and Nordstrom and via a toll-free number, the 6.7 oz. creme retails for a suggested $75. Arpege was relaunched in the U.S. in September ("The Rose Sheet" July 18, p. 3)...
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