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Escada Beaute Ocean Blue summer fragrance launching in 250 doors in April.

This article was originally published in The Rose Sheet

Executive Summary

ESCADA BEAUTE OCEAN BLUE SUMMER SCENT SETS SAIL in the U.S. and overseas from mid-April until Labor Day, carrying on the company's tradition of offering a limited edition seasonal scent inspired by the Escada Ready-to-Wear spring/summer fashion collection. Last year, Paris-based Escada Beaute launched Summer in Provence worldwide ("The Rose Sheet" April 25, p. 6), and in 1993, Chiffon Sorbet was the firm's seasonal offering.
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