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Marketing in Brief: Guerlain

This article was originally published in The Rose Sheet

Executive Summary

Guerlain: Odelys Tinted Perfect Care offers the "benefits of a light makeup with the advantages of a moisturizer," the firm says. The product contains phytobium, an "active complex" of perfluorine oil, marine, liquorice and gingko-biloba extracts, vitamin E, tocopherol linoleate, vitamin A palminate, bio-hyaluronic acid and a UV filter. Tinted Perfect Care, which bows in May, comes in four shades -- Sable clair N 1, Sable blond N 2, Sable dore N 3 and Sable bronze N 4 -- and is $30 for a 1.7 oz. tube...
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