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Marketing in Brief: Ralph Lauren

This article was originally published in The Rose Sheet

Executive Summary

Ralph Lauren: Cosmair division is offering the Safari Signature Collection for Mother's Day. Priced at $49.50, the collection includes 2.5 oz. eau de parfum, .5 oz. moisturizing perfume mist and 1.7 oz. body shampoo and body lotion. The Lauren Classic Travel Collection comprises a 2 oz. eau de toilette spray, .375 oz. perfume purse spray and 2.5 oz. body lotion and hair and body wash packed in a floral-patterned train case for $45...
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