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Marketing in Brief: Smith & Vandiver

This article was originally published in The Rose Sheet

Executive Summary

Smith & Vandiver: Wintermint Foot Cooler helps to "bring down foot temperature" while "increasing circulation," the Watsonville, CA-based company says. Foot Cooler includes the essential oils menthol, peppermint and wintergreen to "cool" feet as well as ti-tree, "a natural anti-bacterial and anti-fungal agent," Smith & Vandiver states. In stores now, a 2 oz. spritzer bottle is $4 suggested retail...
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