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In Brief: Regulatory reform

This article was originally published in The Rose Sheet

Executive Summary

Regulatory reform: Interim judicial decisions on individual components of the rulemaking process would not be permitted under an amendment in the nature of a substitute adopted by the Senate Judiciary/administrative oversight & courts subcommittee by voice vote during a March 14 markup of Sen. Robert Dole's (R-KS) Comprehensive Regulatory Reform Act (S 343). Drafted by Subcommittee Chairman Charles Grassley (R-IA), the substitute also amends portions of the Administrative Procedures Act governing agency rulemaking procedures. A substitute amendment offered by Sen. Herbert Kohl (D-WI) that would replace Grassley's amendment with another reg reform bill, S 291, was voted down 4-2, with one "present" vote. The revised version of S 343 was the subject of a March 17 hearing of the full Judiciary Committee. At the hearing, the administration reiterated its concerns about broad applicability of the bill, decisional criteria, excessive judiciary review, its petition processes and its risk assessment procedures...

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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says

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