In Brief: Senior friendly CRP rule
This article was originally published in The Rose Sheet
Executive Summary
Senior friendly CRP rule: Consumer Product Safety Commission staff to forward an analysis to the commission by the end of the month of recent comments on the agency's planned "senior friendly" revisions to the child resistant packaging test protocol. CPSC announced Feb. 21 that it was reopening the comment period ("The Rose Sheet" Feb. 27, p. 5). The commission heard testimony from eight witnesses at a March 16 public hearing, including the Coalition for Responsible Packaging, which represents NDMA, American Home Products, J&J and Perrigo, among others. Comments addressed whether CPSC would exceed its statutory authority by requiring that CRPs be easy for seniors to use properly and whether the commission would improperly address consumer convenience rather than safety with the final rule...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says