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Marketing in Brief: Freeman Cosmetic

This article was originally published in The Rose Sheet

Executive Summary

Freeman Cosmetic: Extending Beautiful Skin with Pineapple and Papaya Foaming Enzyme Facial Wash combining a "multi-fruit" AHA that "accelerates skin cell turnover" with the antioxidant green tea to soothe skin and protect it from free radical damage, the firm says. Available now, the 8 oz. pump bottle is $3.99 suggested retail. Freeman plans to include the facial wash in its $15 mil. "Nature...it works" ad/promo campaign for Beautiful Skin breaking in April ("The Rose Sheet" Feb. 27, Marketing In Brief)...
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