Senate product liability bill lacks "FDA defense" provision in House version.
This article was originally published in The Rose Sheet
Executive Summary
SENATE PRODUCT LIABILITY BILL LACKING "FDA DEFENSE" will be considered by the Senate Commerce/consumer affairs subcommittee in "about a month," bill co-sponsor Sen. Jay Rockefeller (D-WV) predicted at a March 15 Capitol Hill press conference announcing the introduction of S 565. The subcommittee is chaired by Sen. Slade Gorton (R-WA) and the full Commerce Committee by Sen. Larry Pressler (R-SD), both of whom are original co-sponsors.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says