Shiara Sunset Cafe fragrances on the horizon for May.
This article was originally published in The Rose Sheet
Executive Summary
SHIARA SUNSET CAFE FRAGRANCES TO DEBUT WITH $4 MIL. AD CAMPAIGN beginning in June and running through December, the Chicago-based company said. The campaign, which consists of national print and TV advertisements, will support the May launch of Shiara's first two Sunset Cafe scents -- Cherry Bombe and Terra X -- as well as the September introduction of Free Fall and Avalon. The women's scents are bowing in 15,000 mass doors such as Walgreens, Osco Drug, Thrifty/Pay Less and Drug Emporium.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says