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Avon planning third "global" fragrance launch in September.

This article was originally published in The Rose Sheet

Executive Summary

AVON RELAUNCHING IMARI, "STREAMLING" FRAGRANCE PACKAGING and creating uniform sizes for a group of established products the company has chosen to update in an effort to attract new customers to older products. The 10-year-old best-seller Imari, as well as Soft Musk, introduced in 1982, Night Magic (1987) and Mesmerize (1992) will all receive makeovers in the form of new outer packaging and uniform sizes. While the reintroductions will be focused in the U.S., the development of uniform fragrance sizes gives Avon the option of marketing the scents worldwide, the company said.
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