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H2O Plus Fresh Cut floral collection blossoming into stores in April.

This article was originally published in The Rose Sheet

Executive Summary

H2O PLUS BLOSSOMING OUT WITH FRESH CUT FLORAL COLLECTION consisting of a shower and bath gel in three scents and a body lotion. The four-SKU line will debut in April, in time for Mother's Day, in the 70 H2O Plus stores across the nation and select department store doors including Macy's, Bullock's, Marshall Field's and Dillards. H2O Plus' floral-scented line marks a divergence from the company's other fragrances such as Natural Spring, Tango Mango and Citrus Squeeze which are inspired by oceanic, botanical and fruity scents.
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