In Brief: EPA regulation of VOCs
This article was originally published in The Rose Sheet
Executive Summary
EPA regulation of VOCs: Volatile Organic Compounds emission limits for hairsprays, hair mousses, hair styling gels, nail polish removers, shaving creams and underarm antiperspirants and deodorants are "scheduled for regulation" by April 1997, the U.S. Environmental Protection Agency announced in a March 23 Federal Register notice. The product categories represent six of the 24 categories included in the consumer products class, which falls in the first of four VOC product groups that will be regulated by EPA. EPA's list of products to be regulated does not include any new personal care product categories; all six have experienced regulatory action at the state level. All products identified for possible regulation "account for at least 80% of the total VOC emissions," the notice says. Group I includes categories that are already subject to regulatory action or have proposed action at the state level. EPA noted that the schedule "may be amended as further information becomes available"...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says