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Marketing in Brief: Autumn Harp

This article was originally published in The Rose Sheet

Executive Summary

Autumn Harp: Firm's Un-Petroleum brand enters skin care market with two swivel-up facial sunblock sticks -- Hot Spots and Hot Spots for Tots -- priced at $4.95. Hot Spots for Tots provides SPF 15 protection using the physical sunblock titanium dioxide; Hot Spots, with SPF 30, contains titanium dioxide and the active ingredients octocrylene, octyl methoxycinnamate and oxybenzone. The children's version is packaged in yellow and pink, and the adult SKU in yellow and orange. Both have purple graphics and a purple cap and are suspended from a cord so the product can be hung around the neck. The Bristol, VT-based company currently markets lip balms under the Un-Petroleum name...
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