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Marketing in Brief: Chanel

This article was originally published in The Rose Sheet

Executive Summary

Chanel: Egoiste Platinum men's fragrance adding After Shave Moisturizer, Gel Moussant Integral bath and shower gel, Anti-Perspirant and Soap this month. The "refreshing, alcohol-free, non-greasy" lotion with vitamin E "absorbs quickly to soothe and soften skin and ease shaving stress," Chanel says. The 2.5 oz. product is $31.50. The shower and bath gel, which also can be used as a shampoo, works to "cleanse and refresh" skin as well as "soothe and calm," and sells for $22.50 for 5 oz. The 2.5 oz. antiperspirant and 150 gm soap are $15 each. Egoiste Platinum bowed in March ("The Rose Sheet" March 7, p. 6)...
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