Marketing in Brief: H2O Plus
This article was originally published in The Rose Sheet
Executive Summary
H2O Plus: Hydraspa Facial Moisturizer SPF 15 provides "a protective barrier shielding skin from the harmful effects of the environment," the company states. The oil-free, color-free and fragrance-free formula contains aloe vera, allantoin, botanical extracts and pro-vitamin B, as well as the "non-chemical natural sunscreen" titanium dioxide, H2O Plus says. Available now at 70 H2O Plus doors and department stores including Macy's, Marshall Field's and Dillard's, the 1.5 oz. moisturizer costs $25...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says