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Marketing in Brief: Perfumer's Workshop

This article was originally published in The Rose Sheet

Executive Summary

Perfumer's Workshop: Adding five fragrances to Les Girls line of single-note perfume body sprays in December. Currently available in Citrus, Vanilla, Gardenia, Lilac and Peach scents, Les Girls are designed to be worn alone or can be layered to create other fragrances, the firm claims. Print advertising for the five existing sprays will appear in June issues of YM, Glamour, Seventeen and Cosmopolitan and are tagged "As original as you are." In addition, ten-second stills will appear during "The Wheel of Fortune," "Jeopardy" and "Live with Regis and Kathie Lee." The 2.5 oz. cans are $5.95 each. For Christmas, Perfumer's Workshop will be offering a five-piece mix-and-match kit..

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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