In Brief: LVMH
This article was originally published in The Rose Sheet
Executive Summary
LVMH: Income from operations for the perfumes and beauty product segment for 1994 grew 30.6% to FFr 1.11 bil., or $208 mil. based on the Dec. 31 exchange rate of $1 = FFr 5.3370, Moet Hennessy Louis Vuitton says March 23. Recent product launches including Christian Dior's Tendre Poison fragrance and Dior Svelte anti-cellulite cream helped offset the "considerably higher" advertising and promotional spending in 1994, the company states. LVMH also attributed the increase to the integration of Guerlain and Kenzo. Sales for the perfume and beauty segment rose 25.4% to $1.44 bil. (FFr 7.69 bil.) in the year ("The Rose Sheet" Feb. 6, p. 5)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says