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In Brief: Mass. cosmetic/fragrance insert bill

This article was originally published in The Rose Sheet

Executive Summary

Mass. cosmetic/fragrance insert bill: HB 4246, which requires all fragrance and cosmetics inserts in publications distributed within Massachusetts to "be enclosed in an odor proof, sealed packet," is awaiting committee vote following a March 27 House Commerce and Labor Committee public hearing. At the hearing, CTFA testified that the bill is "unnecessary and detrimental," noting that the Postal Service already regulates fragrance insert mailings. HB 4246 also would impede the development of new odor-proof fragrance sampling technologies in packets that are not completely sealed, the trade association maintained. The measure was introduced Dec. 7 by Rep. Mary Jeanette Murray (R-Cohasset). In New York, a similar fragrance insert bill, SB 3361, introduced March 7 into the Senate Consumer Protection Committee by Sen. Martin Connor (D-25th dist.), will not be acted on this year and will carry over to the 1996 session, according to the state's press office...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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