Riviera Concepts' Alfred Sung Forever flows with "river rock" accord.
This article was originally published in The Rose Sheet
Executive Summary
RIVIERA CONCEPTS ADDS TO STREAM OF DESIGNER SCENTS WITH ALFRED SUNG FOREVER due out in October in limited U.S. and Canadian distribution. Described as a "breezy, feminine floral, with a heart of flowers and a ribbon of fresh water running throughout," the Dragoco-supplied scent opens with top notes of mirabelle plum, pink peony buds and tayberry, followed by a heart of yellow freesia, damask rose and paperwhite narcisse. The drydown includes fresh river rock accord as well as lily of the valley, sandalwood, yellowbell mahonia and amber notes.
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RIVIERA CONCEPTS ADDS TO STREAM OF DESIGNER SCENTS WITH ALFRED SUNG FOREVER due out in October in limited U.S. and Canadian distribution. Described as a "breezy, feminine floral, with a heart of flowers and a ribbon of fresh water running throughout," the Dragoco-supplied scent opens with top notes of mirabelle plum, pink peony buds and tayberry, followed by a heart of yellow freesia, damask rose and paperwhite narcisse. The drydown includes fresh river rock accord as well as lily of the valley, sandalwood, yellowbell mahonia and amber notes. Forever is the firm's fifth fragrance for the Canadian designer, following Alfred Sung Spa, which bowed in 1992, Alfred Sung Encore (1990), Sung Homme (1989) and Sung (1986). Riviera Concepts also markets fragrances for designers Bob Mackie (Mackie and Mackie for Men) and Nicole Miller (Nicole Miller and Nicole Miller for Men). Print ads for the fragrance, tagged "Forever Changing, Forever the Same," will run in November and December lifestyle and fashion magazines such as Vanity Fair, Vogue and Elle, Riviera said. Riviera also will support Forever with between 15 mil. and 20 mil. scented impressions distributed with the print ads and via direct mail. In-store promotions will include sampling, a 1 oz. eau de parfum spray "launch special" for $30, and a counter display featuring "water running over rocks" to emphasize the fragrance's motif of running water, the company said. Designed by Alfred Sung and Pierre Dinand, the round glass Forever bottle is celadon green with a silver lid and logo. The carton, also celadon green, is embossed with silver lettering. The Forever Collection includes 1 oz. parfum spray, a 2.5 oz. edp spray, 6.8 oz. body cream, 6.8 oz. body lotion and 3.4 oz. body soap. Pricing for the line ranges from $15 for the soap to $95 for the parfum spray. |