In Brief: FDA appropriations
This article was originally published in The Rose Sheet
Executive Summary
FDA appropriations: House Appropriations/Agriculture Subcommittee expects to mark up FY 1996 FDA appropriations bill in early- to mid-June, according to staffers. The subcommittee will receive its allocation from Appropriations Committee Chair Bob Livingston (R-LA) in late May, following receipt of the full committee allocation from the House Budget Committee. President Clinton's FY 1996 budget request specifies $1.03 bil. for the agency, including $6.7 mil. for the cosmetics program ("The Rose Sheet" April 3, In Brief)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says