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Marketing in Brief: Khepra Beauty Group

This article was originally published in The Rose Sheet

Executive Summary

Khepra Beauty Group: Dolce & Gabbana Pour Homme rolling out to Saks Fifth Avenue doors now, the U.S. distributor says. The scent, which launched at Neiman Marcus in May, will be available in about 200 doors including Nordstrom by December. Print ads for the fragrance will appear in magazines including Interview beginning in May and will run through the end of the year. Promotions include in-store vehicles such as scented pieces and deluxe miniatures. The scent opens with notes of bergamot, orange, lemon, mandarin and neroli, leading to a heart comprised of natural lavender, tarragon, pepper, sage and cardamom. The drydown consists of sandalwood, tobacco, tonka bean, coumarin, cedar, iris and musk. The line includes a 2.5 oz. eau de toilette pour priced at $40, 2.5 oz. and 4.2 oz. edt sprays ($45 and $62, respectively) and a 4.2 oz. aftershave pour ($42.50)...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says



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