Posner's streamlined cosmetics line, with a third fewer products, bows in May.
This article was originally published in The Rose Sheet
POSNER FACE-LIFT INCLUDES ELIMINATING ONE-THIRD OF PRODUCTS as the company repositions the Posner color cosmetics line to more closely target the skin tones and types of African-American consumers, the firm stated. In addition, Posner is offering updated colors and shades and is reformulating, repackaging and renaming products in the line. Touted as the ethnic cosmetics line with "extra benefits," the revitalized line will debut in mass market doors nationwide May 1.
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence