Posner's streamlined cosmetics line, with a third fewer products, bows in May.
This article was originally published in The Rose Sheet
Executive Summary
POSNER FACE-LIFT INCLUDES ELIMINATING ONE-THIRD OF PRODUCTS as the company repositions the Posner color cosmetics line to more closely target the skin tones and types of African-American consumers, the firm stated. In addition, Posner is offering updated colors and shades and is reformulating, repackaging and renaming products in the line. Touted as the ethnic cosmetics line with "extra benefits," the revitalized line will debut in mass market doors nationwide May 1.