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Marketing in Brief: Chanel

This article was originally published in The Rose Sheet

Executive Summary

Chanel: Introduces water-based, alcohol-free Chanel No. 5 Voile Parfume body spray, described by the company as "a fresher, more contemporary interpretation of the classic scent, but still faithful to the original." The Voile Parfume has an aldehydic floral composition with "delicate floral notes of jasmine, rose, iris and muguet" and a basal background of vetiver and vanilla. Priced at $45 for a 2.5 oz spray, Chanel No. 5 Voile Parfume is available now...



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