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Marketing in Brief: Fragrances Exclusive

This article was originally published in The Rose Sheet

Executive Summary

Fragrances Exclusive: Extending Bulgari fragrance line with Tea Extracts for the Bath and a 1 oz. eau de parfum spray in the fall of 1995, the Chanel division says. The tea sachets, which resemble real tea bags, "fasten to the hot water faucet to make the bath relaxing and exquisitely perfumed," the company says. A set of six tea bags is priced at $40, while the edp costs $50. Other recent additions to the Bulgari line include soap, bath and shower gel, body milk, body cream and body powder, ranging in price from $20 for a soap to $100 for the powder. Bulgari debuted in the U.S. in the fall of 1994 ("The Rose Sheet" March 14, p. 7)...



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