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Marketing in Brief: Mode et Parfums

This article was originally published in The Rose Sheet

Executive Summary

Mode et Parfums: Jean Paul Gaultier scent adds Perfumed Body Cream, Perfumed Body Lotion, Perfumed Bath and Shower Gel and Perfumed Soap. The soap is embossed with a corset-clad woman in the same shape as the eau de toilette and parfum fragrance bottles, which debuted in the U.S. last fall ("The Rose Sheet" Sept. 26, p. 3). In addition, the packaging of the four line extensions reflects the pink flesh-toned hues and the "tin can" look of the edt and parfum bottles and outer container. On-counter now, the 200 ml cream, lotion and gel carry suggested retail prices of $75, $45 and $40, respectively, while the 150 g soap costs $32...



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