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Marketing in Brief: Parfums Issey Miyake

This article was originally published in The Rose Sheet

Executive Summary

Parfums Issey Miyake: New Issey Miyake men's scent will bow in June in the U.S., the company says. Also in June, the Mode et Parfums division will extend the L'Eau d'Issey women's line with Alcohol-Free Sun Mist -- a "little sister" to the L"Eau d'Issey eau de toilette -- containing only a 7% perfume concentration, the firm says. The 100 ml Sun Mist natural spray will cost $58...
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