HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Prescriptives

This article was originally published in The Rose Sheet

Executive Summary

Prescriptives: To launch first limited edition line in its "hot hits of color" series with Plastics "high shine" lip colors in June at Nordstrom and Neiman Marcus. Plastics comes in four shades complementing Prescriptives' color groupings -- Plexi (yellow/orange), Vinyl (orange/red), Acrylic (red) and Poly (blue/red) -- as well as Plastic (white). The lip colors are priced at $15 apiece and will be advertised from June through August, the Estee Lauder division says. The firm will launch a new "hot hits of color" collection four to six times a year. The products are not permanent additions to Prescriptives' cosmetics lines; production for each item depends on the amount purchased by retailers. The company says it designs the collections to capitalize on fashion and beauty trends and to enhance the firm's seasonal color stories. The next "hot hits" collection, another lip product, is expected to debut in October or November, according to the company...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS001580

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel