Marketing in Brief: Vitalite Mains
This article was originally published in The Rose Sheet
Executive Summary
Vitalite Mains: Age Treatment Hand Creme SPF 8 under the Lancome brand is a triple-action hand creme that protects "hands from the leading environmental cause of premature aging" -- UVA and UVB rays and free radicals -- the Cosmair division states. Active ingredients in the creme include titanium dioxide, octylmethoxycinnamate, lactoferrin and lactoperoxidase. Vitalite Mains also "soothes feelings of skin tightness and ensures long lasting hydration" with essential fatty acids, magnesium and provitamin B5 and offers an "invisible protective shield" that helps hands retain moisture while protecting them from temperature changes, detergents and hard water, Lancome states. On-counter this month, a 3.5 oz. tube sells for $20...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says