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Marketing in Brief: Yves Saint Laurent

This article was originally published in The Rose Sheet

Executive Summary

Yves Saint Laurent: Vernis Laque Pur Nail Lacquer, in ten shades of "magnetic pinks, luminescent oranges, deep reds and mystical browns" that match the firm's Rouge Pur lipsticks, will be on store counters in June along with three additional new nail products. Vernis Naturel Fortifant Extreme, available in four shades, provides a "natural looking" finish in addition to "treatment properties that strengthen and protect nails," according to the company. Pink-tinted transparent Base Extreme Fortifante Base Coat protects and hardens nails, and Laque Extreme Eclat Sheen Lacquer provides a smooth finish, the firm adds. The products cost $15 apiece...
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