Regulatory reform bill clears Senate Judiciary Committee on April 27.
This article was originally published in The Rose Sheet
Executive Summary
SENATE JUDICIARY COMMITTEE REPORTS OUT REGULATORY REFORM BILL S 343 on April 27 under a unanimous consent agreement. An April 26 mark-up was postponed by a day because of the funeral of former Mississippi Sen. John Stennis. Chairman Orrin Hatch (R-UT) declared the bill reported out favorably as of 6 p.m. April 26 after a contentious half-hour session during which Sens. Edward Kennedy (D-MA) and Joseph Biden (D-DE) maintained that the bill should not be reported out of committee until all amendments had been discussed.
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says