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Revlon extending Almay and Outrageous lines; revamping Flex.

This article was originally published in The Rose Sheet

Executive Summary

REVLON LAUNCHING ALMAY CLEAR SKIN CARE PRODUCTS in October or November, according to the firm. The five-SKU line, which includes 8 oz. Hand and Body Moisturizing Lotion, 8 oz. Moisturizing Body Wash, 7.75 oz Cleansing Formula Liquid Soap, and 2.25 oz. antiperspirant in Soft Solid and Clear Gel versions, further highlights Almay's all natural, hypo-allergenic brand identity. The Almay Clear line is fragrance free and formulated for sensitive skin, Revlon said. The products are housed in see-through packaging to reveal the clear formulations.



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