Rexall Sundown appoints former Colgate-exec Chris Nast president and CEO.
This article was originally published in The Rose Sheet
Executive Summary
REXALL SUNDOWN TAPS FORMER COLGATE EXEC CHRIS NAST AS PRESIDENT and chief operating officer, the Boca Raton, FL-based company announced April 24. He is taking over for Richard Wisely who will stay on with Rexall as senior VP, the firm said. Nast will report directly to Carl DeSantis, who will remain chairman and CEO of Rexall. The appointment is effective immediately.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says