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Tambrands Tampax Satin Touch helps drive 20.7% U.S. first quarter sales gain.

This article was originally published in The Rose Sheet

Executive Summary

TAMBRANDS TAMPAX SATIN TOUCH HELPS DRIVE U.S. FIRST QUARTER SALES UP 20.7% to $99.7 mil., the company announced April 25. Satin Touch is "performing well above expectations with much of it at the expense of its intended plastic target" and has attained a 5% share of the tampon market, Tambrands President and CEO Edward Fogarty said in an April 25 teleconference. The new tampon, introduced in July 1994, is described by the company as a "rounded-end product with a patented, high-gloss surface that offers the comfort benefits of a plastic applicator" but is biodegradable and flushable.



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