Marketing in Brief: Del Labs
This article was originally published in The Rose Sheet
Executive Summary
Del Labs: Summer offerings include Naturistics Revitalizing Raspberry Facial Mask, which contains vitamin E, allantoin and a combination of raspberry extract, lime, passion fruit and spearmint to "stimulate...the skin while deeply cleansing it," the company says. Available now, the 4 oz. mask costs a suggested $4.25. Del also is debuting Natural Glow Naturally Matte Lipcolor in eight "earthy shades" including Spicy Cinnamon and Rich Cocoa. Formulated with chamomile, lemon balm and evening primrose oil with vitamin E, the lipstick "will not feather or transfer," according to Del. Lipcolor is priced at $3.75. With the $5 purchase of any Naturistics and Natural Glow products, Del is offering a Talk `N' Toss Telephone Card through mid-July, which provides five minutes of free-long distance calling within the U.S., according to the company...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says