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Marketing in Brief: Del Labs

This article was originally published in The Rose Sheet

Executive Summary

Del Labs: Summer offerings include Naturistics Revitalizing Raspberry Facial Mask, which contains vitamin E, allantoin and a combination of raspberry extract, lime, passion fruit and spearmint to "stimulate...the skin while deeply cleansing it," the company says. Available now, the 4 oz. mask costs a suggested $4.25. Del also is debuting Natural Glow Naturally Matte Lipcolor in eight "earthy shades" including Spicy Cinnamon and Rich Cocoa. Formulated with chamomile, lemon balm and evening primrose oil with vitamin E, the lipstick "will not feather or transfer," according to Del. Lipcolor is priced at $3.75. With the $5 purchase of any Naturistics and Natural Glow products, Del is offering a Talk `N' Toss Telephone Card through mid-July, which provides five minutes of free-long distance calling within the U.S., according to the company...
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