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Marketing in Brief: Herald Pharmacal

This article was originally published in The Rose Sheet

Executive Summary

Herald Pharmacal: Adding Facial Cleanser to Aqua Glycolic skin care line in July. The soap-free cleanser is non-drying and meant for all skin types, the Richmond, VA-based firm says. Pricing for an 8 oz. bottle of the product, which contains 12% glycolic acid, has not yet been determined, according to Herald Pharmacal. The twelve year-old Aqua Glycolic line, which includes hand and body lotion, shampoo/body cleanser, astringent and face cream, is available at over 10,000 independent drug stores as well as about 7,000 chain drug store doors including CVS, Rite-Aid and Osco, the company states...
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