Marketing in Brief: Herald Pharmacal
This article was originally published in The Rose Sheet
Executive Summary
Herald Pharmacal: Adding Facial Cleanser to Aqua Glycolic skin care line in July. The soap-free cleanser is non-drying and meant for all skin types, the Richmond, VA-based firm says. Pricing for an 8 oz. bottle of the product, which contains 12% glycolic acid, has not yet been determined, according to Herald Pharmacal. The twelve year-old Aqua Glycolic line, which includes hand and body lotion, shampoo/body cleanser, astringent and face cream, is available at over 10,000 independent drug stores as well as about 7,000 chain drug store doors including CVS, Rite-Aid and Osco, the company states...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says