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Marketing in Brief: Pavion

This article was originally published in The Rose Sheet

Executive Summary

Pavion: Wet `n' Wild debuting six new summer "Earth Tone" lip and nail colors in shades ranging from Naked Sands to Mudslide. In-store displays headlined "Go with your natural instinct" feature a woman with windblown hair. Also for nails, the company is introducing seven "Crazy for Color!" summer shades including Eggplant Frost, Canary and Denim Chrome. The heading on the display reads, "Worn to be wild...do your own thing." Pavion also is extending its lipstick offerings "MATTE...and that's that" in six Lipstick, two Lipliner and two Liquid Lip Color shades. All products cost 99 [cents] except MATTE lipstick, which retails for $1.99...
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