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Marketing in Brief: Amarige

This article was originally published in The Rose Sheet

Executive Summary

Amarige: Givenchy extends Amarige fragrance with Perfumed Concentrate Moisturizing Gelee with 3% fragrance concentration. Touted as "an ideal companion for the refined woman," the gelee is alcohol-free and works to "soothe and revitalize while helping to restore the skin's softness and velvety-smooth feel," Givenchy states. A 3.3 oz. bottle is priced at $38...
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