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Marketing in Brief: Anew Perfect Eye Care Cream

This article was originally published in The Rose Sheet

Executive Summary

Anew Perfect Eye Care Cream: Avon's "Triple-action formula that delivers intense moisturizers, antioxidants and...PABA-free, SPF 15 sunscreen" is available this month in a .53 oz. jar for $12.50, Avon states. The eye cream contains liposomes that "gradually and continually" release AHAs, the company notes. This fall, the product will be offered as a gift with the purchase of Anew Perfecting Complex for Face. Another direct-sales company, Mary Kay, introduced Mary Kay Triple-Action Eye Enhancer containing the AHA lactic acid in February ("The Rose Sheet" Jan. 30, p. 14). Mary Kay's product is priced at $15 for a .65 oz. tube..
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