Marketing in Brief: Dial Corp.
This article was originally published in The Rose Sheet
Executive Summary
Dial Corp.: Expands distribution of Moisturizing Dial Plus Antibacterial Body Wash with nationwide launch. The product has been test marketed in Minneapolis since March 1994 under the name Dial Plus antibacterial shower and bath gel. In preparation for the launch, Dial repackaged the body wash, enlarging its package size from a 6 oz. container to an 8 oz. container. The product sells for $3.49. With its national entry into the shower/bath wash category, Dial is capitalizing on what it calls "one of the fastest growing" soap subcategories. Other brands with shower/bath wash products include Oil of Olay, Dove, Caress and Jergen's...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says