The Limited new personal care/lingerie business IPO this fall.
This article was originally published in The Rose Sheet
Executive Summary
THE LIMITED PERSONAL CARE/LINGERIE COMPANY IPO PLANNED FOR THIS FALL, the company announced May 15 following the board of directors official approval of its restructuring plans. "By early fall," the company said, an initial public offering will spin off operations for The Limited's Bath & Body Works; Gryphon Development cosmetic division; Penhaligon's perfumeries; Victoria's Secret Stores and Catalogue and Cacique into a separate company that will be approximately 85% owned by The Limited. Philip Mallot, currently chief financial officer of The Limited's Structure business, has been appointed CFO for the yet unnamed personal care/lingerie company ("The Rose Sheet" May 1, In Brief). Tentative plans for the restructuring were announced March 28.
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Marketing In Brief
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