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Tiffany adorning October publications with ads for newest gem Trueste.

This article was originally published in The Rose Sheet

Executive Summary

TIFFANY BEJEWELS OCTOBER PUBLICATIONS WITH TRUESTE AD CAMPAIGN consisting of a three-panel, fold- out ad featuring the tagline "There is nothing like it. When it's true." The ad, which breaks in women's magazines including Allure, Elle, Vanity Fair, Glamour and Self, pictures a black and white photo of the New York City skyline. The inner spread features a couple kissing in a car and a colored shot of Trueste on top of a Tiffany jewelry showcase. The ad also will run in the New York Times and Beauty Fashion and will appear on New York City bus shelters. The magazine ads will include scent strips.
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