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In Brief: Calif. environmental marketing suit

This article was originally published in The Rose Sheet

Executive Summary

Calif. environmental marketing suit: Association of National Advertisers petitions U.S. Supreme Court on May 24 to review a federal appellate court ruling upholding the provision in California's marketing law that regulates the use of environmental claims, including "recycled" and "biodegradable" ("The Rose Sheet" March 6, In Brief). The ANA petition raises the issue of first amendment protection and questions "the extent to which a state may constitutionally regulate and redefine the `commercial' use of key words that are routinely used to describe environmental qualities of products" sold in California and around the U.S...
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