In Brief: Environmental marketing claims
This article was originally published in The Rose Sheet
Executive Summary
Environmental marketing claims: Minnesota's House/Senate conference committee, on May 22, eliminates the provision in SF 462 that would adopt the FTC 1992 voluntary guidelines on environmental marketing claims as state law. Earlier that day, the state House passed a version of the measure without the provision in a 52-14 vote. The environmental marketing claims legislation was amended to SF 462, a solid waste management bill, in the Senate because the bill lacked a House companion. Rhode Island's H 6020 moves to Senate floor after clearing Corporations Committee May 16. The measure, which passed the House in April, also seeks to adopt the FTC 1992 guidelines into state law. The bill was introduced by Rep. Suzanne Henseler (D-North Kingstown)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says