Marketing in Brief: Connie Stevens
This article was originally published in The Rose Sheet
Executive Summary
Connie Stevens: Debuting Kali, the first fragrance under the Forever Spring skin, body and bath care line on the Home Shopping Network June 3-5. Kali's "brilliant" top note comprises muguet, green hyacinth, peony and lily and gives way to a heart featuring "a cool, fresh air accord mingled with hints of herbs," the firm says. The IFF-supplied scent includes a dry down of oriental and amber notes. The fragrance is available in four SKUs -- 1.7 oz. and 3.4 oz. eau de parfums, .4 oz. perfume and 1.75 oz. perfume -- and range in price from $39.95 for the 1.7 oz. edp to $500 for the limited edition 1.75 oz. perfume...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says