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Marketing in Brief: Givenchy

This article was originally published in The Rose Sheet

Executive Summary

Givenchy: Rouge Couture Long-Lasting Lipstick features a "ceramide restoring and restructuring Lipocomplex, which protects the lips against drying and peeling." The lipstick also contains panthenol and shea butter to moisturize and soften; UVB filters for sun protection; and polymers and natural mineral agents for a "rich satiny look," the company says. Available in 10 SKUs, each of the five colors features a light shade for the daytime and a darker, "double" shade for the evening. Couture Nail Color, a "hydrating nail color," will accompany the lipsticks and feature the same five colors. The nail and lip colors will bow in September and retail for $14 and $20, respectively...
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