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Marketing in Brief: Mary Kay Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Mary Kay Cosmetics: Dallas-based company's fall cosmetics collection -- The Sophisticates -- consists of Waterproof Lip Color Crayons, Color Shield Nail Color, and Powder Perfect Eye Colors. The lip crayon "resists feathering and bleeding" and can also be used as a lip liner, Mary Kay says. The nail color "provides maximum protection, long wear and super shine" and incorporates "golden highlights that add color dimension," the firm adds. The "long-lasting" Powder Perfect Eye Color blends "perfectly" and comes in three shades -- Posh Pink, Rich Russet and Marvelous Pink. The lip and nail products are available in six colors including Park Avenue Pink and Cosmopolitan Caramel and cost a suggested $9 and $5, respectively. The eye color costs $4.50. The Sophisticates will be available through Mary Kay representatives from July through November, the firm notes...
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